This YouTube hour long clip in which a group of people discuss if local newspapers really are going out of fashion and being overtaken and wiped out by national newspapers.
This is worrying as it majorly affects my own product and if local papers are 'dying out' then my paper has no future. Even websites and iPad apps are losing views and downloads as the economy pushes prices through the roof and people would rather save the few pennies than buy virtual apps.
To bring back interest the idea of selling the paper at young people is perfect because it brings the adults of tomorrow into the company, which then means that some percentage of them will stay with the paper, and also bring their children up reading the product. This creates a future for the newspaper, something The Cornish Guardian might not have soon because they aim for working class, middle age people and not attracting the local youths, which in my view is vital.
To bring back interest the idea of selling the paper at young people is perfect because it brings the adults of tomorrow into the company, which then means that some percentage of them will stay with the paper, and also bring their children up reading the product. This creates a future for the newspaper, something The Cornish Guardian might not have soon because they aim for working class, middle age people and not attracting the local youths, which in my view is vital.
Another excellent resource, further demonstration of your access to a wide range of new media, which is heavily relevant to your coursework, showing how you are keeping an eye on the current trends with the industry.
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