How often do you read a newspaper?

Saturday, 26 November 2011

Press Photography Research

Press Photographers produce photographs of current events, and the people involved in them, on a daily basis, for national or local newspapers, news magazines and press agencies. Images are invariably shot on location, using hand-held digital cameras with a portable electronic flash, with the photographer also carrying a laptop and a mobile phone so that they can download images directly to the picture desk. Newspapers and press agencies keep abreast of upcoming events so a great deal of Press Photography can be scheduled in advance. However, publications do organise work in shifts so that photographers are always available to cover any breaking news story. The news editor decides which stories to cover, while the picture editor decides how many images will be required and briefs photographers on the type of shots he is looking for. 

The photographer may take a variety of shots, but will generally be expected to present four or five usable pictures for each news story. They are usually under pressure to get from one location to the next and must therefore be organised and efficient. Press Photographers working for local papers need to have the ability to make the mundane or commonplace appear interesting and they are therefore always looking for a fresh "angle".


Newspaper or press photography has a glamorous image based largely on TV documentaries about larger-than-life "paparazzi" (the Italian word for "buzzing insects") whose job it is to capture images of celebrities for the national newspapers and gossip magazines. However the vast majority of Press Photographers are skilful, diplomatic people, who work under pressure to capture the best possible images to document events, tell a story, meet the picture editor's deadlines and help sell the newspaper. Most work for local or provincial newspapers where the photographer covers every possible subject from court proceedings to business stories, hospital openings and village fĂȘtes. On national newspapers it is usual for Press Photographers to specialise in a particular field, such as sports or politics. Press Photographers may be employed by the publication but an increasing number work on commission as freelancers. Most picture editors will consider work offered to them ‘on spec' (speculatively) if it is of a sufficiently high standard or features a subject not covered by their own photographers.



It is often said that a picture is worth a thousand words and Press Photographers should therefore have a good understanding of the needs of the publishing industry and have the ability to capture significant moments, without fumbling to select the right lens, aperture or shutter speed. They need expert knowledge of suitable photographic equipment, combined with the ability to recognise a developing situation, and to adopt the right approach, in terms of both positioning and reporting. They must be able to work quickly under pressure, effectively manipulating both equipment and people.  





This research is key to my success because without proper instruction on how to take a good photograph my newspaper will look childish and lack an overall feel of professionalism. Press photography is difficult and the main image on a newspapers front cover will make it stand out, or not, from other newspapers. I have learnt and gained some idea about how to present and capture my own imagery and look forward to becoming more knowledgeable in this area. 

Friday, 25 November 2011

Flat Plans of the Poster


The first idea I had for my newspaper poster was to show two contradicting photos, one above the other, presenting them as you would in a comic book or graphic novel. However after some consideration I believe this to be veering in the wrong direction for my poster. 


The second idea I had played more on the research I had conducted, by using a plain white background and having text presented in different colours. However I also feel now that I need a main image to go alongside my persuasive text therefore this idea isn't the right one for me.


The last idea I have had was to design a poster to something similar to the one below. Using a stamp masthead, which can be photoshoped into something more advisable, and drawing Cornwall inside a cloud this poster could be the right one for me. I like the simple white background alongside the main image, and everything connotes this to be a local newspaper.

Thursday, 24 November 2011

Survey Monkey Analysis


This survey monkey questioned my target audience about what they would want to see for a newspaper poster. The results were interesting.

The most important question is the persons age, determining the target audience. Again, because I posted this on Facebook, a social networking site the target audience was young people, since only my friends could view the post.
The gender remained reasonably balanced, which meant there was not much room for a biased opinion, which will allow me to create a product that is well suited for both genders.
The social grade remained along the same lines as last time, which again I was expecting. Nearly all the answers above rarely changed from the previous survey





I wanted to ask this question because if my market research turned out negative against building a poster, and if I were creating a real product, I would have to rethink ways of advertising my newspaper. Fortunately more people thought I should have a poster as a way of advertising my product. 


Gaining some idea about contents of the poster was another key point, because if it showed information that was unneeded or unattractive then it would be a waste of space on the poster. The ideas where interesting, with showing news headlines one of the most popular choices. I will have to take this into consideration when building my poster.




This was another important question for my research because I wanted to make sure that my poster would be utilised to its maximum. 30% of people said that they would not buy the newspaper and 30% said that it would be highly likely that they would buy the newspaper. 


A lot of positive responses came from this question. This is obviously the best way to advertise my newspaper, along with the comment, 'advertise on TV'. 





Overall I believe that making a poster is the best choice to advertise my newspaper and I look forward to building it.

Wednesday, 23 November 2011

Survey Monkey - Posters

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